What is the one quick word or phrase you can use to overcome the price objection?
As far as I know, it does not exist. If overcoming the price objection was that easy, everyone would do it. In fact, it takes a process - or more accurately, a Sales Process Methodology. There are many of these available from different resources. Here at SaleSSuiteS we subscribe to the P.L.U.S.H sales process methodology developed by Chuck Reaves.
There are five principles behind a successful value-added sale. Each is represented by a letter in the word PLUSH. By following this process, you will be better able to overcome or even eliminate the price objection. Each step must be completed in order. By mastering the elements of Positioning, you can insure you are talking to the right person about the right things before moving to Listening.
You can learn these principles well enough to overcome - or even eliminate - the price objection. In addition, you can learn more elements of value-added selling like how to write proposals that stand out from all the others, how to use the feature-benefit analysis more effectively and how to negotiate from a value position, not a price position.